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Case studies

Hut'Op

Builder of quirky wooden cabins, retractable roof, sleep under the stars

1,200
Messages sent
6.5%
Response rate
9
Meetings booked
J+8
First meeting at day
01

The client

Adrien Arrighi
Founder · Hut'Op
The product

Eco-friendly mini-cabins (under 5 m², no building permit required) with a retractable roof for a night under the stars. Handcrafted in northern France from reclaimed materials.

Sector Unusual accommodation · Cabins
Legal form SARL
Team 3 people
Location Hauts-de-France (59)
Website hutop.fr
02

The campaign

Mode
Agency mode (fully managed)
Launched
Early March 2026
Duration
1 week
Geographic scope
All of France
Target

Unusual accommodation providers, rural gîtes, campsites, who might want to round out their offering with a turnkey "night under the stars" cabin.

03

The results

1,200 Messages sent
78 Replies
6.5%
22 Qualified leads
9 Meetings booked
Active deals 4 deals in progress

Figures still being consolidated, updated continuously.

04

Example messages

N° 01 Target
Tiny Pause, tiny houses in Provence
AI-personalized opening

Discovering Tiny Pause and your tiny-house experience in Provence, I can see you already care deeply about offering unusual, nature-focused stays.

N° 02 Target
Domaine Jobert, unusual rooms with hot tub
AI-personalized opening

Browsing Domaine Jobert, I noticed you already offer unusual experiences like the bubble room or the room with a hot tub. Adding a cabin with a retractable roof could be a great way to round out your offering and attract guests looking for new ways to immerse themselves in nature.

Base message

My name is Adrien, and I'm the founder of Hut'Op. In northern France (Hauts-de-France), we design and build eco-friendly mini-cabins that go up fast, with one special feature: a roof that opens so your guests can sleep under the stars.

Our cabins are under 5 m², so they need no building permit or planning authorization. They're also built from reclaimed materials.

It's a turnkey unusual-stay format, designed to fit easily into a natural setting without major construction work.

Are you thinking about adding new unconventional accommodation to your property? Would you be open to a quick chat to learn about our concept?

Looking forward to hearing from you, Adrien Arrighi, Hut'Op

Adrien Arrighi · Hut'Op
05

Testimonial

We'd been hesitant to structure our prospecting, we relied on word of mouth and trade shows. In 1 week with murmur, we reached 1,200 unusual-accommodation properties across France and generated more qualified meetings than in the previous 3 months combined. What blew me away was the personalization: our targets felt like we already knew their property.
Adrien Arrighi
Founder · Hut'Op

Testimonial pending final validation with Adrien.

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