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France B2B data: 3,437,501 businesses listed

murmur (murmur.ad) lists 3,437,501 businesses in France, built from their Google Maps listings, and has found a published email address on 1,871,842 of the country’s websites. It is the only country where the murmur platform is open for self-service: prospecting a company through its contact form falls under an opt-out regime.

How many businesses in France, and where do they come from?

The total counts Google Maps listings located in France: 3,437,501 businesses as of 05/11/2026, or 7.4% of the 46,462,290 businesses listed by murmur, ranking 2nd of the 164 countries in the database.

They are matched against INSEE’s Sirene register, which lists 16,921,787 establishments; 24% of French Google Maps listings carry a SIRET number. 1,475,234 French websites are linked to a SIRET number, and 370,529 to an EU VAT number.

1,871,842 websites publish at least one email address and 1,628,556 a postal address: details published by the business on its own website, never guessed or reconstructed.

On Google Maps, 66% of these listings carry a phone number and 62% a rating, averaging 4.55 out of 5, with 120.4 reviews per listing on average.

The murmur database in France, as of 05/11/2026
IndicatorValue
Businesses listed (Google Maps listings)3,437,501
Share of the murmur database7.4%
Rank among countries in the database2 / 164
Websites with a published email address1,871,842
Websites with a published postal address1,628,556
Websites linked to a legal identity1,475,234
Websites linked to a VAT number370,529
Establishments in the Sirene register16,921,787
Google Maps listings with a SIRET number24%
Listings with a phone number66%
Listings with a Google rating62%
Average Google rating4.55 / 5
Reviews per listing, on average120.4

Where are the businesses in France?

Paris leads with 136,750 businesses, ahead of Bouches-du-Rhône (95,527) and Rhône (90,416). Breakdown by département, based on the postcode in the Google Maps address.

Businesses by département in France: top eight
RankDépartementBusinesses
1Paris (75)136,750
2Bouches-du-Rhône (13)95,527
3Rhône (69)90,416
4Gironde (33)88,719
5Nord (59)82,497
6Var (83)72,354
7Alpes-Maritimes (06)70,979
8Hérault (34)69,596

Which business sectors in France?

The most frequent Google Maps categories are Hébergement (160,899 listings), Restaurant (40,107) and Appartement (39,609). Labels are the ones Google Maps displays in the country.

The ten most frequent Google Maps categories in France
CategoryListings
Hébergement160,899
Restaurant40,107
Appartement39,609
Salon de coiffure34,110
Maison33,831
Institut de beauté33,049
Agence immobilière30,078
Banque26,586
Gîte26,563
Ostéopathe23,526

On the Sirene side, the most frequent NAF codes are 56.10A (Restauration traditionnelle, 35,317 listings), 56.10C (Restauration de type rapide, 24,939) and 96.02A (Coiffure, 22,660). By INSEE company category, 620,281 listings belong to an SME, 55,461 to a mid-sized company and 48,223 to a large company.

Most frequent NAF codes among listings matched with Sirene (French labels)
NAF codeLabelListings
56.10ARestauration traditionnelle35,317
56.10CRestauration de type rapide24,939
96.02ACoiffure22,660
96.02BSoins de beauté20,333
68.31ZAgences immobilières16,636
45.20AEntretien et réparation de véhicules automobiles légers14,529
94.99ZAutres organisations fonctionnant par adhésion volontaire13,886
70.22ZConseil pour les affaires et autres conseils de gestion12,290
96.09ZAutres services personnels n.c.a.11,716
47.73ZCommerce de détail de produits pharmaceutiques en magasin spécialisé11,477

Can you prospect businesses in France through their contact form?

Regime: Framed opt-out. Our position: We prospect.

Prior consent only covers natural persons: prospecting a company through an impersonal contact point falls under the right to object. Sole traders are handled separately.

Legal basis: Art. L.34-5 CPCE; CNIL doctrine on generic addresses.

It is the only country open for self-service: you launch your own campaigns there on the murmur platform.

Whatever the country, an objection filed on our public page applies across all murmur clients. This reading is our own; it is not legal advice. Object to messages · Our reading, country by country

Which language are the messages written in?

Each message is written in the language of the business that receives it, the language of its website: in France, in French.

Where do these figures come from, and how recent are they?

Nightly snapshot of the murmur database as of 05/11/2026. Businesses are counted per Google Maps listing located in France; emails, addresses and legal identities, per website linked to the country: these totals do not add up.

The first listing in France entered the database on 15/02/2026, and 54,658 listings were added over the last 30 days. The busiest month so far was March 2026, with 1,737,094 listings.

Listings added each month in France
MonthListings added
February 2026106,029
March 20261,737,094
April 20261,264,914
May 20263,310
June 20261,230
July 2026101,343
August 2026126,713
September 202651,950
October 202654,658
November 20260

Further reading

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