A confirmed contact form is a contact or quote request form that murmur’s analysis has found, classified and located on a business’s website. As of 26 October 2026, the database holds 4,689,755 of them, across 24,388,970 websites analysed.
This study publishes the figures of murmur, a B2B prospecting platform that works through contact forms, as they stood on 26 October 2026 at 04:22 UTC: what has been collected, what has been verified, and what is known about the businesses behind these websites. These are exhaustive counts of the database, not a survey or an extrapolation.
Key figures
| Indicator | Value as of 26 October 2026 |
|---|---|
| Businesses listed (establishment listings) | 44,149,548 |
| Countries covered | 164 |
| Unique entities after deduplication | 42,740,507 |
| Duplicates merged at collection | 884,186 |
| Unique web addresses | 68,744,125 |
| Active, verified websites | 25,212,171 |
| Websites analysed for a form | 24,388,970 |
| Confirmed contact or quote forms | 4,689,755 |
| Share of analysed websites with a confirmed form (one form counted per website) | 19.2% |
| Websites showing at least one published email address | 16,203,498 |
| Cross-referenced legal identities | 28,512,378 |
| of which SIRENE establishments (France) | 16,827,252 |
| of which companies from seven European registers | 11,685,126 |
Key takeaways
- Nearly one analysed business website in five (19.2%) publishes a confirmed contact or quote form, counting one form per website.
- Just over one web address in three (36.7%) leads to an active website that responds with real content.
- In France, 1,475,202 websites are linked to a legal identity (SIRET); in the United Kingdom, 251,248 websites are matched to Companies House.
- Among French listings matched to SIRENE, 85.7% belong to SMEs as defined by INSEE.
- The United States accounts for 25.6% of geolocated listings, France for 7.8%.
How are these figures produced?
Where do the websites come from?
The database combines four sources: the business listings published on Google Maps (name, activity, website, phone, location), the AFNIC register of .fr domains, the official company registers of seven European countries, and the Common Crawl open web archive. Every address is normalised: one row per website, however many listings point to it. Listing collection began in February 2026; 6,473,561 listings were added in the 30 days before the snapshot.
The figures are recalculated every night across the whole database.
What counts as an “active” website?
Every web address gets visited. Dead domains, parked pages and empty shells are discarded; an active website responds with real content that can be analysed. Of 68,744,125 unique web addresses, 25,212,171 are active and verified, or 36.7%.
What is a “confirmed” form?
The analysis explores each website page by page, looks for forms and classifies what it finds: contact, quote, newsletter, booking, login. Only contact and quote request forms that have been found, classified and located on the page count as confirmed. An unreachable website or a plain newsletter sign-up form does not count.
The 19.2% rate relates the 4,689,755 confirmed forms to the 24,388,970 websites analysed. It rests on a methodological assumption: one confirmed contact form is counted per website, even when a website publishes several.
The analysis proceeds website by website: 24,388,970 of 68,744,125 addresses, or 35.5%, have been analysed so far. The observed rate cannot be extrapolated to the websites not yet analysed.
How are duplicates handled?
The same business often exists under several listings or several domains. At collection, listings that share the same Google place or the same normalised web address are merged: 884,186 duplicates have been removed, leaving 42,740,507 unique entities. The deduplication table is rebuilt every night: listings collected between two rebuilds only enter it at the next one. At sending time, an identity fingerprint (shared phone number, email address or company number) also helps spot a business that appears under several websites.
What does “legal identity” mean?
A legal identity is a company record in an official register: 16,827,252 establishments from INSEE’s SIRENE database for France, and 11,685,126 companies from the registers of seven European countries. The two sets do not overlap: France is not among these European registers. A website is “linked” to a legal identity when its SIRET or national company number has been matched to a record.
| Country | Register | Companies |
|---|---|---|
| United Kingdom | Companies House | 5,734,779 |
| Romania | Registrul (Min. Finanțelor) | 2,643,505 |
| Norway | Brønnøysundregistrene | 1,167,515 |
| Ireland | Companies Registration Office | 818,986 |
| Latvia | Uzņēmumu reģistrs | 485,767 |
| Finland | PRH (Patentti- ja rekisterihallitus) | 460,642 |
| Estonia | Äriregister (RIK) | 373,932 |
Which countries have the most businesses listed?
The 43,811,497 geolocated listings cover 164 countries. These volumes reflect how far collection has progressed, not the size of each country’s economy. The top ten:
| Rank | Country | Listings | Share of geolocated listings |
|---|---|---|---|
| 1 | United States | 11,230,378 | 25.6% |
| 2 | France | 3,437,728 | 7.8% |
| 3 | Germany | 3,279,700 | 7.5% |
| 4 | Brazil | 2,996,070 | 6.8% |
| 5 | Japan | 2,979,617 | 6.8% |
| 6 | United Kingdom | 2,391,574 | 5.5% |
| 7 | India | 1,708,835 | 3.9% |
| 8 | Italy | 1,665,837 | 3.8% |
| 9 | Spain | 1,395,606 | 3.2% |
| 10 | Canada | 1,046,228 | 2.4% |
What share of websites is linked to an official register?
For the fifteen countries with the most listings, here is what the database links to websites, counted by the country of the web address where it is known. “< 1,000” marks fewer than 1,000 websites, a volume too small to be meaningful.
| Country | Listings | Register matched | Websites linked to a legal identity | Websites with a VAT number | Websites with a published email | Websites with a postal address |
|---|---|---|---|---|---|---|
| United States | 11,230,378 | — | 3,027 | 1,577 | < 1,000 | < 1,000 |
| France | 3,437,728 | SIRENE (INSEE) | 1,475,202 | 370,280 | 1,871,842 | 1,628,556 |
| Germany | 3,279,700 | — | 4,055 | 448,021 | 1,423,376 | 554,095 |
| Brazil | 2,996,070 | — | 5,860 | < 1,000 | < 1,000 | < 1,000 |
| Japan | 2,979,617 | — | < 1,000 | < 1,000 | < 1,000 | < 1,000 |
| United Kingdom | 2,391,574 | Companies House | 251,248 | 14,165 | 810,954 | 494,843 |
| India | 1,708,835 | — | < 1,000 | < 1,000 | < 1,000 | < 1,000 |
| Italy | 1,665,837 | — | < 1,000 | 30,694 | < 1,000 | < 1,000 |
| Spain | 1,395,606 | — | < 1,000 | 4,356 | 397,669 | 144,654 |
| Canada | 1,046,228 | — | < 1,000 | < 1,000 | < 1,000 | < 1,000 |
| Poland | 917,045 | — | 1,257 | 6,041 | < 1,000 | < 1,000 |
| Netherlands | 905,543 | — | < 1,000 | 49,798 | < 1,000 | < 1,000 |
| Türkiye | 786,526 | — | 3,234 | < 1,000 | < 1,000 | < 1,000 |
| Australia | 654,972 | — | < 1,000 | < 1,000 | < 1,000 | < 1,000 |
| Mexico | 653,058 | — | < 1,000 | < 1,000 | < 1,000 | < 1,000 |
France and the United Kingdom are the two countries where websites are matched to a register at scale (SIRENE, Companies House). In Germany, few websites are linked to a register, but 448,021 display a VAT number. Because a web address’s country is not always known, the email column adds up to 5,190,958 websites out of the 16,203,498 that show at least one published address.
France in detail
By region
Breakdown of the 2,890,151 French listings whose address includes a postcode, grouped by département and then by region (excluding overseas territories):
| Region | Listings | Share |
|---|---|---|
| Île-de-France | 442,029 | 15.3% |
| Auvergne-Rhône-Alpes | 408,376 | 14.1% |
| Occitanie | 320,349 | 11.1% |
| Nouvelle-Aquitaine | 316,633 | 11.0% |
| Provence-Alpes-Côte d’Azur | 301,695 | 10.4% |
| Grand Est | 206,397 | 7.1% |
| Hauts-de-France | 187,407 | 6.5% |
| Pays de la Loire | 170,686 | 5.9% |
| Bretagne | 161,698 | 5.6% |
| Normandie | 130,609 | 4.5% |
| Bourgogne-Franche-Comté | 116,779 | 4.0% |
| Centre-Val de Loire | 102,949 | 3.6% |
| Corse | 24,544 | 0.8% |
By company category
Among French listings matched to a SIRENE establishment, INSEE’s company category breaks down as follows:
| Company category (INSEE) | Listings | Share |
|---|---|---|
| SME (PME) | 620,323 | 85.7% |
| Mid-sized company (ETI) | 55,486 | 7.7% |
| Large company (GE) | 48,229 | 6.7% |
A listing is an establishment: a large company with a branch network has as many listings as it has branches listed.
The ten most frequent activities
NAF codes of French listings matched to SIRENE (24% of French listings carry a SIRET):
| Rank | NAF code | Activity | Listings |
|---|---|---|---|
| 1 | 56.10A | Traditional restaurants | 35,317 |
| 2 | 56.10C | Fast-food restaurants | 24,939 |
| 3 | 96.02A | Hairdressing | 22,660 |
| 4 | 96.02B | Beauty care | 20,333 |
| 5 | 68.31Z | Estate agencies | 16,636 |
| 6 | 45.20A | Maintenance and repair of light motor vehicles | 14,529 |
| 7 | 94.99Z | Other membership organisations | 13,886 |
| 8 | 70.22Z | Business and other management consultancy | 12,293 |
| 9 | 96.09Z | Other personal services n.e.c. | 11,716 |
| 10 | 47.73Z | Dispensing chemists in specialised stores | 11,477 |
How complete are the listings?
Share of listings showing a phone number or a Google rating, average rating of rated listings, and average number of reviews for listings that have any:
| Country | Listings with a phone number | Listings rated on Google | Average rating (out of 5) | Reviews per listing (average) |
|---|---|---|---|---|
| France | 66% | 62% | 4.55 | 120.4 |
| Germany | 91% | 77% | 4.56 | 93.1 |
| United Kingdom | 90% | 74% | 4.57 | 123.6 |
| Spain | 89% | 82% | 4.48 | 197.9 |
| Italy | 89% | 81% | 4.54 | 140.5 |
| Netherlands | 89% | 74% | 4.55 | 91.3 |
| United States | 96% | 84% | 4.50 | 172.7 |
For France, the calculation covers listings assigned to France at collection; for the other countries, listings geolocated in the country.
What the study does not cover yet
- the share of websites with a contact form, country by country and sector by sector;
- the breakdown of forms by type (contact, quote, newsletter, booking, login);
- the share of forms protected by a CAPTCHA;
- the fields that forms ask for;
- the response rates observed on campaigns, aggregated and anonymised.
These measurements need a dedicated calculation and a check before publication. They will join this page once established; none is estimated here.
Updates, citation and licence
This study is updated every month from the database figures. Next update: November 2026.
Figures may be reused with the credit “Source: murmur (murmur.ad), October 2026”, under a CC BY 4.0 licence.
To browse the database country by country: Explorer and the France data page. For the prospecting method itself: Contact form outreach. For web agencies: finding clients among websites that need rebuilding.