← How it works AI personalisation

The right detail. The right first message.

murmur reads each company’s website, identifies what makes it different and connects your offer to its activity. A real reason to get in touch.

Start for free For web developers

One offer. Three ways to start a conversation.

Choose a company: its details change, your offer stays the same.

Your offer, shared across the campaign

We help caterers find new business customers in their area. Would you like to see a campaign example tailored to your services?

Maison Sésame

maison-sesame.example · Event catering · Paris 12th

A table set for a reception

On the company’s website

Seasonal cooking for weddings and seminars. Our kitchen in the 12th arrondissement caters across Île-de-France.
  • Weddings & seminars
  • Seasonal cooking
  • Paris 12th

The personalised message

Hello, I noticed Maison Sésame caters for weddings and seminars from its kitchen in the 12th arrondissement. Are you planning to reach more businesses in your neighbourhood?

We help caterers find new business customers in their area. Would you like to see a campaign example tailored to your services?

Les Tables Sauvages

tables-sauvages.example · Plant-based catering · Lyon

A fresh plant-based dish

On the company’s website

Seasonal plant-based buffets, without disposable tableware. We cook in Lyon for teams looking for a different way to host.
  • Plant-based buffets
  • No disposable tableware
  • Lyon

The personalised message

Hello, your plant-based buffets and decision to avoid disposable tableware caught my attention. Would you like to introduce this approach to more businesses in Lyon?

We help caterers find new business customers in their area. Would you like to see a campaign example tailored to your services?

Les Matins Clairs

matins-clairs.example · Team breakfasts · Nantes

A brunch with fresh fruit and golden toast

On the company’s website

Breakfasts and brunches delivered to offices in Nantes. Options for 10 to 80 people, freshly prepared that morning.
  • Office delivery
  • 10 to 80 people
  • Nantes

The personalised message

Hello, your office breakfasts for up to 80 people look well suited to team meetings. Are you looking to introduce your menus to other offices in Nantes?

We help caterers find new business customers in their area. Would you like to see a campaign example tailored to your services?

Demonstration · fictional businesses and messages

From context to conversation

Your offer stays at the heart of it.

  1. You set the direction.

    Your audience, your offer, your tone. These elements guide the campaign.

  2. murmur finds a starting point.

    Activity, specialties and location: website information shapes an opening for each company.

  3. You review examples.

    Refine the approach on a sample of messages before launching your campaign.

FOR WEB DEVELOPERS

Web developers, start with a specific issue.

A precise finding gives you a reason to get in touch. Select the issues found on the analysed page: your message draws only on the ones you choose.

Fictional example · atelier-noyer.example · Homepage analysed

Page report

  • Performance · Mobile score: 36/100

    A PageSpeed score below 50 on the analysed page.

  • Structure · No H1 heading found

    The analysed page has no H1 tag.

  • Mobile · Viewport tag missing

    A technical signal: the mobile layout still needs a visual check.

  • Links · Legal links not found

    Neither a legal notice link nor a privacy policy link was found on this page.

Fictional website, results and message. These findings concern only the analysed page; they are not a complete website audit.

The PageSpeed score is available when a measurement could be performed.

YOUR FIRST MESSAGE

A message with a reason to reach out.

Hello, While looking at your homepage, I noticed the following points:

  • The mobile PageSpeed test returned a score of 36/100 for the analysed page.
  • No H1 heading was found on the analysed page.

I’m a web developer. Would you like me to suggest the priority fixes for this page?

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Review your message before sending.

An approach that stays yours.

Personalisation follows the available context and your campaign instructions.

  • Your offer and signature stay in place.
  • The message adapts to the recipient’s language.
  • You review the approach on examples before sending.

See what your prospects could receive.

Start with your audience and your offer. Let the context do the rest.

Start for free