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Italy B2B data: 1,665,636 businesses listed

murmur (murmur.ad) lists 1,665,636 businesses in Italy, built from their Google Maps listings. The law there requires prior consent, even between businesses: murmur sends no message there without documented consent.

How many businesses in Italy, and where do they come from?

The total counts Google Maps listings located in Italy: 1,665,636 businesses as of 05/11/2026, or 3.6% of the 46,462,290 businesses listed by murmur, ranking 8th of the 164 countries in the database.

No official registry for the country is integrated into the database yet. Even so, 30,694 websites are linked to a VAT number.

Emails and addresses published on the country’s websites are not yet collected at scale.

On Google Maps, 89% of these listings carry a phone number and 81% a rating, averaging 4.54 out of 5, with 140.5 reviews per listing on average.

The murmur database in Italy, as of 05/11/2026
IndicatorValue
Businesses listed (Google Maps listings)1,665,636
Share of the murmur database3.6%
Rank among countries in the database8 / 164
Websites linked to a VAT number30,694
Listings with a phone number89%
Listings with a Google rating81%
Average Google rating4.54 / 5
Reviews per listing, on average140.5

Where are the businesses in Italy?

Lombardia leads with 281,688 businesses, ahead of Veneto (152,010) and Lazio (148,222). Breakdown by region; names are given in the country’s own language.

Businesses by region in Italy: top eight
RankRegionBusinesses
1Lombardia281,688
2Veneto152,010
3Lazio148,222
4Emilia-Romagna138,168
5Piemonte136,962
6Toscana128,717
7Campania114,627
8Sicilia113,919

Which business sectors in Italy?

The most frequent Google Maps categories are Bed & Breakfast (42,840 listings), Hotel (33,934) and Ristorante (29,816). Labels are the ones Google Maps displays in the country.

The ten most frequent Google Maps categories in Italy
CategoryListings
Bed & Breakfast42,840
Hotel33,934
Ristorante29,816
Alloggio26,225
Agenzia immobiliare21,856
Psicologo21,234
Pizzeria18,775
Bar18,281
Negozio di abbigliamento17,175
Azienda informatica17,086

Can you prospect businesses in Italy through their contact form?

Regime: Prior consent. Our position: We do not send without documented consent.

The law defines the protected recipient as expressly including legal persons, and the public opt-out register only covers phone and postal mail: no compliance path exists for electronic messages. We do not prospect in Italy without documented consent.

Legal basis: Privacy Code, art. 130 and art. 121(1-bis)(f).

Neither the platform nor murmur agency sends any message in Italy without documented consent.

Whatever the country, an objection filed on our public page applies across all murmur clients. This reading is our own; it is not legal advice. Object to messages · Our reading, country by country

Which language are the messages written in?

In Italy, a murmur message would be written in Italian, the language of the country’s businesses.

Where do these figures come from, and how recent are they?

Nightly snapshot of the murmur database as of 05/11/2026. Businesses are counted per Google Maps listing located in Italy; emails, addresses and legal identities, per website linked to the country: these totals do not add up.

The first listing in Italy entered the database on 15/02/2026, and 64,261 listings were added over the last 30 days. The busiest month so far was April 2026, with 507,190 listings.

Listings added each month in Italy
MonthListings added
February 202619
March 20265,825
April 2026507,190
May 2026400,333
June 2026353,957
July 2026143,774
August 20263
September 2026190,479
October 202664,261
November 20260

Further reading

Where does murmur prospect?

The countries that are open, and those where we do not send.

See the rules country by country