Germany B2B data: 3,278,997 businesses listed
murmur (murmur.ad) lists 3,278,997 businesses in Germany, built from their Google Maps listings, and has found a published email address on 1,423,376 of the country’s websites. The law there requires prior consent, even between businesses: murmur sends no message there without documented consent.
How many businesses in Germany, and where do they come from?
The total counts Google Maps listings located in Germany: 3,278,997 businesses as of 05/11/2026, or 7.1% of the 46,462,290 businesses listed by murmur, ranking 3rd of the 164 countries in the database.
No official registry for the country is integrated into the database yet. Even so, 448,021 websites are linked to a VAT number, and 4,055 to a legal identity.
1,423,376 websites publish at least one email address and 554,095 a postal address: details published by the business on its own website, never guessed or reconstructed.
On Google Maps, 91% of these listings carry a phone number and 77% a rating, averaging 4.56 out of 5, with 93.1 reviews per listing on average.
| Indicator | Value |
|---|---|
| Businesses listed (Google Maps listings) | 3,278,997 |
| Share of the murmur database | 7.1% |
| Rank among countries in the database | 3 / 164 |
| Websites with a published email address | 1,423,376 |
| Websites with a published postal address | 554,095 |
| Websites linked to a legal identity | 4,055 |
| Websites linked to a VAT number | 448,021 |
| Listings with a phone number | 91% |
| Listings with a Google rating | 77% |
| Average Google rating | 4.56 / 5 |
| Reviews per listing, on average | 93.1 |
Where are the businesses in Germany?
Nordrhein-Westfalen leads with 629,785 businesses, ahead of Bayern (565,036) and Baden-Württemberg (451,139). Breakdown by state (Land); names are given in the country’s own language.
| Rank | State (Land) | Businesses |
|---|---|---|
| 1 | Nordrhein-Westfalen | 629,785 |
| 2 | Bayern | 565,036 |
| 3 | Baden-Württemberg | 451,139 |
| 4 | Niedersachsen | 268,308 |
| 5 | Hessen | 255,106 |
| 6 | Sachsen | 151,938 |
| 7 | Rheinland-Pfalz | 126,053 |
| 8 | Berlin | 125,881 |
Which business sectors in Germany?
The most frequent Google Maps categories are Verein (49,295 listings), Vereinigung / Organisation (40,527) and Autowerkstatt (35,367). Labels are the ones Google Maps displays in the country.
| Category | Listings |
|---|---|
| Verein | 49,295 |
| Vereinigung / Organisation | 40,527 |
| Autowerkstatt | 35,367 |
| Versicherungsagentur | 34,750 |
| Versanddienstleister | 32,798 |
| Unternehmensberater | 32,557 |
| Restaurant | 31,759 |
| Zahnarzt | 30,102 |
| Softwareentwickler/-hersteller | 30,083 |
| Friseursalon | 28,002 |
Can you prospect businesses in Germany through their contact form?
Regime: Prior consent. Our position: We do not send without documented consent.
No B2B exception, even on first contact, and an appellate court has already ruled that an address published on a website is not consent. We do not prospect in Germany without documented consent.
Legal basis: § 7 Abs. 2 Nr. 2 UWG; OLG Hamm, 18 U 154/22.
Neither the platform nor murmur agency sends any message in Germany without documented consent.
Whatever the country, an objection filed on our public page applies across all murmur clients. This reading is our own; it is not legal advice. Object to messages · Our reading, country by country
Which language are the messages written in?
In Germany, a murmur message would be written in German, the language of the country’s businesses.
Where do these figures come from, and how recent are they?
Nightly snapshot of the murmur database as of 05/11/2026. Businesses are counted per Google Maps listing located in Germany; emails, addresses and legal identities, per website linked to the country: these totals do not add up.
The first listing in Germany entered the database on 15/02/2026, and 113,800 listings were added over the last 30 days. The busiest month so far was April 2026, with 1,174,254 listings.
| Month | Listings added |
|---|---|
| February 2026 | 62 |
| March 2026 | 20,928 |
| April 2026 | 1,174,254 |
| May 2026 | 966,727 |
| June 2026 | 209,719 |
| July 2026 | 325,969 |
| August 2026 | 314,462 |
| September 2026 | 157,156 |
| October 2026 | 113,800 |
| November 2026 | 0 |
Further reading
- Explore the database: the map and volumes for every country
- Prospecting rules, country by country
- Austria B2B data: 552,095 businesses
- Switzerland B2B data: 513,156 businesses
- Netherlands B2B data: 905,302 businesses
- Denmark B2B data: 306,792 businesses
- Poland B2B data: 917,327 businesses
- Every country in the database
Where does murmur prospect?
The countries that are open, and those where we do not send.
See the rules country by country