This comparison explains what lemlist and murmur do, how their channels differ, and when to choose one, the other or both. Both are B2B prospecting tools, but they are not head-to-head competitors: lemlist writes to people, by email and other channels; murmur writes to businesses, through the contact form on their website.
This page is published by murmur. The information about lemlist comes from its website, read on 26 October 2026, and may have changed since.
What is lemlist?
lemlist describes itself as “the only platform you need to make Outbound work”: know who to target and why now, find verified contacts, and engage across every channel. According to its website:
- Channels: email, LinkedIn, calls, WhatsApp and SMS, combined in sequences.
- Data: a lead database advertised as 650M+ in the site menu (600M+ in the feature section), with data enrichment.
- AI: an agent (lemAgent), intent-signal and enrichment agents, and an MCP server.
- Adoption: 20,000+ sales teams claimed, and a 4.6/5 rating on G2.
- Entry price shown: the Email plan is listed at $69 a month, or $55 a month with the 20% yearly-billing discount; the Multichannel plan at $109 ($87); Enterprise on quote. A 14-day free trial.
lemlist sends from its users’ own mailboxes: the Email plan mentions email senders, and the Multichannel plan five senders per user.
What is murmur?
murmur (murmur.ad) is a French B2B prospecting platform that writes each target business a message personalised from its own website and submits it through the contact form that business publishes.
- Channel: the business’s website contact form, and nothing else. murmur sends no cold email and does not run LinkedIn.
- Data: a database of 44.1 million businesses in 164 countries, built from public sources, or your own list of websites.
- AI: an opening written from each business’s website, in the recipient’s language; you approve examples before sending.
- What you need to set up: a reply address. No domain, no sending mailbox.
- Price: 0.1 to 3 credits per contact, charged on proof of submission; the Starter plan is €89 excluding VAT for 300 credits a month. Your first 300 contacts are free, with no credit card.
- Scope: the self-service platform sends to France; the United Kingdom is next; other open countries go through murmur agency.
How do lemlist and murmur differ?
| Criterion | lemlist | murmur |
|---|---|---|
| Main channel | Email sequences, plus LinkedIn, calls, WhatsApp and SMS | The contact form the business publishes |
| Who is contacted | Named people | The business, through its public channel |
| Data | Lead database advertised as 650M+, enrichment | 44.1 million businesses in 164 countries, or your list of websites |
| What you need to set up | Your sending mailboxes and accounts, depending on channels | A reply address |
| Personalisation | AI-assisted messages, from the context you provide | An opening written from each business’s website, examples approved by you |
| Pricing model | Monthly subscription, from $55 (yearly) or $69 a month | Credits per contact, charged on proof of submission; from €89 excluding VAT a month |
| Trial | 14 days | First 600 contacts free, follow-up included, no credit card |
The table describes two sending models. With lemlist, messages leave from your own mailboxes and accounts, and you run your sequences. With murmur, the message leaves from murmur’s infrastructure, which applies its sending rules country by country; a request to stop received by murmur applies across all its clients.
When should you choose lemlist, and when murmur?
lemlist is the better fit if you target named decision-makers whose address you can obtain, if you want multi-step sequences across several channels, and if your team can manage sending mailboxes, their authentication and their volume.
murmur is the better fit if you target small businesses whose decision-maker has published no address, if you want no domain or mailbox to set up, and if you want to reach the business through the channel it chose itself, in France for the self-service platform.
Can you use lemlist and murmur together?
Yes, because they do not use the same channel. A common split: murmur for the long tail of small businesses that publish a form, lemlist for accounts where a contact is known. Two precautions:
- Coordinate your lists, so you do not write to the same business through both channels in the same week.
- Honour requests to stop everywhere: a business that objects on one channel does not want to hear from you on the other.
Frequently asked questions
Is murmur a lemlist alternative?
For first contact with small businesses, yes: murmur reaches them through their contact form, with no address list. For multichannel sequences to named people, no: murmur does no email, LinkedIn or calls.
Does murmur send emails?
No. murmur submits your message through the business’s contact form, under your name and with your reply address. The business replies to you by email, at that address.
Can I bring a list built elsewhere into murmur?
Yes, if it is a list of websites: you can start from your own list instead of murmur’s database.
Which one costs less?
The models do not compare line by line. lemlist charges a subscription to the tool, and your messages leave from your own mailboxes; murmur charges credits per business contacted, deducted only when the submission is proven. The useful figure is cost per conversation, which depends on your offer and your target. Our prices are on the pricing page.
Sources
- lemlist, home page, read 26/10/2026.
- lemlist, pricing page, read 26/10/2026.
- murmur, pricing; what the law allows, country by country; opt-out page.
- Further reading: contact form outreach, explained and cold email alternatives.