Netherlands B2B data: 905,302 businesses listed
murmur (murmur.ad) lists 905,302 businesses in the Netherlands, built from their Google Maps listings. The self-service platform is not open there; our reading of the country’s law is set out below.
How many businesses in the Netherlands, and where do they come from?
The total counts Google Maps listings located in the Netherlands: 905,302 businesses as of 05/11/2026, or 1.9% of the 46,462,290 businesses listed by murmur, ranking 12th of the 164 countries in the database.
No official registry for the country is integrated into the database yet. Even so, 49,798 websites are linked to a VAT number.
Emails and addresses published on the country’s websites are not yet collected at scale.
On Google Maps, 89% of these listings carry a phone number and 74% a rating, averaging 4.55 out of 5, with 91.3 reviews per listing on average.
| Indicator | Value |
|---|---|
| Businesses listed (Google Maps listings) | 905,302 |
| Share of the murmur database | 1.9% |
| Rank among countries in the database | 12 / 164 |
| Websites linked to a VAT number | 49,798 |
| Listings with a phone number | 89% |
| Listings with a Google rating | 74% |
| Average Google rating | 4.55 / 5 |
| Reviews per listing, on average | 91.3 |
Where are the businesses in the Netherlands?
Noord-Holland leads with 154,361 businesses, ahead of Zuid-Holland (147,317) and Gelderland (130,509). Breakdown by province; names are given in the country’s own language.
| Rank | Province | Businesses |
|---|---|---|
| 1 | Noord-Holland | 154,361 |
| 2 | Zuid-Holland | 147,317 |
| 3 | Gelderland | 130,509 |
| 4 | Noord-Brabant | 93,338 |
| 5 | Overijssel | 85,503 |
| 6 | Limburg | 84,165 |
| 7 | Utrecht | 46,504 |
| 8 | Friesland | 26,551 |
Which business sectors in the Netherlands?
The most frequent Google Maps categories are Kapper (14,288 listings), Schoonheidssalon (13,939) and Aannemer (12,094). Labels are the ones Google Maps displays in the country.
| Category | Listings |
|---|---|
| Kapper | 14,288 |
| Schoonheidssalon | 13,939 |
| Aannemer | 12,094 |
| Restaurant | 10,007 |
| Bouwbedrijf | 9,516 |
| Grafisch ontwerp | 9,202 |
| Autobedrijf/Garage | 9,086 |
| Kinderopvang | 8,610 |
| Webdesign | 8,470 |
| Management-consultant | 7,810 |
Can you prospect businesses in the Netherlands through their contact form?
Regime: De facto consent.
The B2B exception assumes the company has declared it wishes to receive marketing — a condition the regulator, decision in hand, found met on none of the 50 company websites it checked. We consider it unusable as it stands.
Legal basis: Art. 11.7, lid 3a, Telecommunicatiewet; Companeo decision (€100,000).
The self-service platform is open in France only. Elsewhere, every campaign is scoped individually by murmur agency, country by country, before anything is sent.
Whatever the country, an objection filed on our public page applies across all murmur clients. This reading is our own; it is not legal advice. Object to messages · Our reading, country by country
Which language are the messages written in?
Each message is written in the language of the business that receives it, the language of its website: in the Netherlands, in Dutch.
Where do these figures come from, and how recent are they?
Nightly snapshot of the murmur database as of 05/11/2026. Businesses are counted per Google Maps listing located in the Netherlands; emails, addresses and legal identities, per website linked to the country: these totals do not add up.
The first listing in the Netherlands entered the database on 20/02/2026, and 41,246 listings were added over the last 30 days. The busiest month so far was April 2026, with 392,118 listings.
| Month | Listings added |
|---|---|
| February 2026 | 7 |
| March 2026 | 154 |
| April 2026 | 392,118 |
| May 2026 | 75,903 |
| June 2026 | 198,502 |
| July 2026 | 116,582 |
| August 2026 | 46 |
| September 2026 | 77,588 |
| October 2026 | 44,552 |
| November 2026 | 0 |
Further reading
- Explore the database: the map and volumes for every country
- Prospecting rules, country by country
- Belgium B2B data: 440,377 businesses
- Germany B2B data: 3,278,997 businesses
- Denmark B2B data: 306,792 businesses
- United Kingdom B2B data: 2,390,026 businesses
- France B2B data: 3,437,501 businesses
- Every country in the database
Where does murmur prospect?
The countries that are open, and those where we do not send.
See the rules country by country