Sweden B2B data: 257,827 businesses listed
murmur (murmur.ad) lists 257,827 businesses in Sweden, built from their Google Maps listings. Prospecting a company there falls under an opt-out regime: murmur runs campaigns there through murmur agency.
How many businesses in Sweden, and where do they come from?
The total counts Google Maps listings located in Sweden: 257,827 businesses as of 05/11/2026, or 0.55% of the 46,462,290 businesses listed by murmur, ranking 26th of the 164 countries in the database.
No official registry for the country is integrated into the database yet. Even so, 1,965 websites are linked to a VAT number, and 2,725 to a legal identity.
Emails and addresses published on the country’s websites are not yet collected at scale.
| Indicator | Value |
|---|---|
| Businesses listed (Google Maps listings) | 257,827 |
| Share of the murmur database | 0.55% |
| Rank among countries in the database | 26 / 164 |
| Websites linked to a legal identity | 2,725 |
| Websites linked to a VAT number | 1,965 |
In Sweden, murmur does not yet publish a breakdown by region or by business sector.
Can you prospect businesses in Sweden through their contact form?
Regime: Opt-out. Our position: We prospect.
Open towards companies (AB); sole proprietorships (enskilda firmor) are protected as individuals and excluded from our targeting. The law requires an objection address in every message: a precondition for any Swedish campaign.
Legal basis: Marknadsföringslagen, § 19 and § 20.
The self-service platform is open in France only: in Sweden, campaigns go through murmur agency, each one scoped before anything is sent.
Whatever the country, an objection filed on our public page applies across all murmur clients. This reading is our own; it is not legal advice. Object to messages · Our reading, country by country
Which language are the messages written in?
Each message is written in the language of the business that receives it, the language of its website: in Sweden, in Swedish.
Where do these figures come from, and how recent are they?
Nightly snapshot of the murmur database as of 05/11/2026. Businesses are counted per Google Maps listing located in Sweden; emails, addresses and legal identities, per website linked to the country: these totals do not add up.
The first listing in Sweden entered the database on 24/02/2026, and 6,849 listings were added over the last 30 days. The busiest month so far was June 2026, with 192,601 listings.
| Month | Listings added |
|---|---|
| February 2026 | 1 |
| March 2026 | 15 |
| April 2026 | 39 |
| May 2026 | 501 |
| June 2026 | 192,601 |
| July 2026 | 10,015 |
| August 2026 | 44,436 |
| September 2026 | 2,047 |
| October 2026 | 7,712 |
| November 2026 | 398 |
Further reading
- Explore the database: the map and volumes for every country
- Prospecting rules, country by country
- Norway B2B data: 158,358 businesses
- Finland B2B data: 203,486 businesses
- Denmark B2B data: 306,792 businesses
- Estonia B2B data: 34,919 businesses
- Germany B2B data: 3,278,997 businesses
- Every country in the database
Prospect in Sweden with murmur agency
Our team prepares the targeting and the messages, you approve them, then we run the campaign.
Talk to the team